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The goal of this project was to build a website that would allow supporters around the country to upload written and video testimonials during the health care reform debate.
The National Alliance of Forest Owners (NAFO) engaged Adfero Group to redesign and develop the organization’s entire web presence.
Adfero developed a tailored, specific micro-site as a central location for their ASA Grassroots Network to have one location to track participation and involvement of its members within the network.
The Virtual March on Washington was created to energize grassroots activists against Card Check while effectively reaching out to members of Congress.
Adfero Group is a public relations firm with a comprehensive understanding of new technology solutions and approaches to advance our client’s goals. We create custom interactive solutions for clients and will use the best platform available based on the needs of the project.

The newly branded web site for personal chefs- The Comfort Brothers. Check out the Comfort Brothers at http://www.comfortbrothers.com.
The marketing site for social collaboration platform- Groupsite. The objective was to create a site that prompted action, projected a sense of credibility, and active engagement. Check out Groupsite at http://www.groupsite.com.
The new product site for Overture Technologies' Student Loan Marketplace. A visually rich yet easy to update site using WordPress. It integrates into a full social strategy with Twitter and Facebook integration. Check out The Student Loan Marketplace at http://www.overturemarketplace.com.
A selection of web application interfaces that range from the travel industry to the financial industry. These interfaces included intensive wireframing, prototyping, and testing.
The online presence for the US Travel Association. This project included intensive information architecture, wireframing, and user research. These activities allowed us to create a great looking, easy to use site that demonstrates organizational value and membership acquisition. Check out US Travel at http://www.ustravel.org.


Launched on Earth Day, Earth Aid is a new service designed to help consumers reduce energy consumption and then reward them for their savings. Earth Aid is the first service that brings carbon offset trading down to the individual level, as previously carbon offsets had only been tracked and traded at the big business level.
This project required the design & development of a new web application intended for widespread use. With the goal of attaining a broad audience of residential households across the nation, Intridea delivered an engaging design to provide the highest measure of user experience.
Featuring a fresh redesign in early 2010, the new Intridea.com website was crafted to improve the user experience with a cleaner and more attractive layout. The new site's design was fine-tuned for consumers, balancing a warm visual aesthetic with a seamless usability factor. Visitors will still find all the major menu items and frequently used links in the same place; they just might stand out more and look a little better.
Intridea helped ProQuest, a leader in information resource and technology publishing, launch a social network for atmospheric science. Named AtmosPeer, this social network allows students, teachers, and professionals in all realms of atmospheric sciences come together and share documents, discuss topics of interest, and access the latest news & journals from their realms of interest.
Intridea was hired to re-design and re-develop the ChemInsight website from scratch, serving the need of an fresh design, a more approachable user interface, and a robust and flexible backend. A service offered by the American Chemical Society, ChemInsight provides an online directory of experts in the chemical and allied sciences, aiming to match these experts with interested parties for legal, scientific, or technological ends.
Built in less than 48 hours and ranking high in the Rails Rumble competition, Run1Mile is physical fitness web app that provides users with a gradual introduction to physical fitness. Given the final goal of running one mile, Run1Mile creates a customized training program that is fine-tuned to each user's fitness level. The app tracks user progress as they make their way through the program, keeping users motivated to keep going and eventually achieve their goals. On top of this is a beautiful site design and usable interface to bring users back after each workout.
Intridea was tasked with designing & developing HowAboutWe.com, a new type of dating site where users both propose and are asked out on creative date ideas. Intridea worked hard to wireframe, design, and code a fully-polished site with user interfaces common to many larger social networks. Behind the scenes, a robust backend CMS was developed to allow the clients to manage the site's content in the future. HowAboutWe.com had its beta launch in New York City, with plans of expanding its terrific dating model to other cities across the USA.

Passion and drive define Rock Creek Strategic Marketing, a branding and new media group dedicated to inspiring action and developing platforms that create powerful change.
Opening doors for students interested in vehicle maintenance careers, the HUMVEE School Program is a valuable educational resource offered by the Army National Guard. Faced with an aggressive timeline for fielding the program within the current school year, the National Guard turned to Rock Creek to formulate and implement an integrated marketing plan that included a program website. The HUMVEE School Program website incorporates multiple video components (also produced by Rock Creek), Flash presentations, and downloads. Among the interactive elements is a Flash presentation for exploring the specifications of the vehicle from every angle. With the message of bringing real-world adventures into a high school classroom, the website immerses visitors in the experience of operating or maintaining the military vehicle.
Based on our successful collaboration on other school programs, the Army National Guard approached Rock Creek to develop a new program that motivates high school students to achieve their fitness goals. Armed with extensive market research with educators, students, and fitness experts, Rock Creek created the Guard Fit Challenge program. The program website is an immersive experience with exercise technique videos, nutrition tips and recipes, athlete profiles, body composition and fitness test calculators, and a compilation of resources including the program’s widget and mobile app, which Rock Creek also designed and developed.
Anybill needed a website that clearly explained the features and products of their software and services. Rock Creek proposed simplifying their message by targeting audiences according to their needs—“Help with Accounts Payable” or “Help with Tax Payments”—rather than by industry. We also organized Anybill’s multi-featured process into three basic steps and defined the unique benefits for each step, making it easier for potential customers to understand Anybill’s services even before they talk to a sales representative. Based on this strategy, Rock Creek built a visually appealing website, using clear calls to action to direct traffic and high-impact imagery to communicate Anybill’s understanding of its audience.
The Raben Group, a leading social justice PR and communications firm, was looking to reassess their online presence as well as their overall brand positioning. Their existing site did little to communicate the truly unique and personalized aspects of their organization. It also did nothing to promote their vibrant and diverse culture—a critical component to who they are and the work they do. We began our process by strategically identifying the most motivating qualities that represent the core of their brand, and then systematically developing a web presence that would serve as a contextual framework to inherently communicate those qualities and confidently promote their effectiveness. By focusing on the individuals who make up the firm and using clearly positioned messaging, Rock Creek created a rich experience promoting The Raben Group’s highly dedicated and driven staff as well as the values that guide their work and lead their clients to successful outcomes.
Attracting millions of visitors a month on average, the U.S. Department of State has a highly visible online presence among a broad audience of domestic and international users. To better communicate the agency’s overall mission, impact, immediacy, and global context, the State Department turned to Rock Creek to redesign State.gov and DipNote, the agency’s official blog. We worked to develop a more refined aesthetic to engage domestic and foreign visitors, communicate wthe agency’s messages in real time, educate visitors regarding U.S. foreign policy, and connect users to State Department resources. The new design complements the agency’s position as a global leader, using clear design components to communicate with American and foreign visitors. The user interface introduces a new level of navigation and several callout areas to allow users to more intuitively access resources and information regarding the State Department’s mission and work. Additionally, the redesigned site showcases and integrates the agency’s varied social media channels, creating a dialogue between American citizens, international visitors, and the State Department.


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